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SimpleSeats Last Updated on July 1, 2023 The policy of SimpleSeats, LLC (“SimpleSeats”) is to be transparent and open to its users about its privacy-related practices. This Cookie Policy provides detailed information about how and when we use cookies. This Cookie Policy explains these technologies and, where applicable, how you can choose to control them. This Cookie Policy is part of our more comprehensive Privacy Policy We may change this Cookie Policy from time to time in order to reflect changes in our use of cookies, changes in the law, changes in our services, or best practices. Please check back to review any updates to this Cookie Policy. Any changes in this Cookie Policy will become effective when we make the revised Cookie Policy available on or through the Sites. If we make any material changes, we will provide notice of such changes on the pertinent website for a reasonable period of time (which we estimate will be approximately two weeks). We encourage you to review this Cookie Policy periodically, especially if you don’t visit our Sites regularly. 1. Does SimpleSeats use Cookies? Yes. As described in our Privacy Policy, we use cookies and other technologies to ensure everyone who uses our Site has the best possible experience. We hope that this Cookie Policy helps you understand our use of cookies and other tracking technologies. If you have any further questions regarding this Cookie Policy or requests, please contact us at our contact information provided below in Section 7. 2. What is a Cookie? A cookie is a small file placed onto your device from our servers. They are widely used in order to make websites and cloud-based services work in a better, more efficient way. For example, they can recognize you and remember important information that will make your use of a website or cloud-based service more convenient (e.g., by allowing you to enter a password less frequently or remembering your user preferences).Taken alone, cookies do not personally identify you – rather, they merely recognize your Web browser. Unless you choose to identify yourself to SimpleSeats, such as filling out a web form or you have previously identified yourself to us, you remain anonymous. 3. What Cookies do we use? We use different types of cookies on our Sites to make your interaction with our Sites easy and meaningful – strictly necessary cookies, functionality cookies, analytics cookies, and advertising cookies. The Sites may include first-party cookies (i.e., cookies that send data directly to SimpleSeats and agents and contractors acting on our behalf, including cookies used to monitor, analyze, and administer the Sites) and third-party cookies (i.e., cookies that send data to our contractors for their commercial use). We use cookies that are session-based and persistent-based. Session cookies exist only during one session. They disappear from your computer or device when you close your browser software or turn off your computer. Persistent cookies remain on your computer or device after you close your browser or turn off your computer. Below we describe the different types of cookies we may use on the Sites and our purpose for using them. You have the ability to opt out and limit which cookies apply to your use of our Sites – more information on how to change your browser’s cookie settings are provided in Section 6 below. 3.1 Strictly Necessary Cookies Some cookies are essential to the operation of our services on the Sites. They are used to facilitate our log-in process, authenticate users, and enable you to navigate the Sites and to use their features. Without these cookies, we may not be able to provide certain services or features, and the Sites may not perform as smoothly for you as we would like. Because strictly necessary cookies are essential to operate our services on the Sites, if you choose to use a product on our Sites, there is no option to opt out of these cookies. 3.2 Functionality Cookies In some circumstances, we may use functionality cookies. Functionality cookies allow us to remember the choices you make while browsing on the Sites, and to provide enhanced and more personalized content and features, such as customizing a certain webpage or application page, remembering if we have asked you to participate in a promotion and for other services you request, like watching a video or commenting on a blog. In order to permit your connection to the Sites, our servers receive and record information about your computer and browser, potentially including your IP address, browser type, and other software or hardware information. All of these features help us to improve your visit and assist in navigation of the Sites’ features. To manage the use of functionality cookies on our Sites, or to opt out of their use, follow the instructions in Section 6 of this Cookie Policy. Note that opting out may impact the functionality you receive when using our Sites. 3.3 Analytics Cookies We and our service providers may use analytics cookies, which are sometimes called performance cookies, to collect information about your use of the Sites and enable us to improve the way they work. Analytics cookies collect information about how you use the Sites, for instance, which pages you go to most. The information allows us to see the overall patterns of usage, help us record any difficulties users may have while using the Sites and show us whether or not our advertising is effective. To manage the use of analytics cookies on our Sites, or to opt out of their use, follow the instructions in Section 6 of this Cookie Policy. Note that opting out may impact the functionality you receive when using our Sites. 3.4 Advertising Cookies We may also use cookies and similar tools to correlate your use of the Sites to personal information obtained about you. For example, if you have asked us to provide you information about our upcoming campaigns, our services or any promotions, we may utilize our cookie and/or clickstream data about your activities when you engage with us on the Sites. By evaluating this information, we may more clearly target the information we provide you to the specific items we think you will find interesting, based on your prior online activities and preferences. We also use third party advertising cookies. We and our service providers may use advertising cookies to deliver ads that we believe are more relevant to you and your interests. To manage the use of advertising cookies on our Sites, or to opt out of their use, follow the instructions in Section 6 of this Cookie Policy. Note that opting out may impact the functionality you receive when using our Sites. 4. Do Any Other Parties Use Cookies on our Site? We do use or allow certain third parties to serve cookies on our Sites. We may allow third parties to serve cookies to help identify fraudulent or automated traffic on our Sites. We may also use third party cookies to help us with market research, improving website functionality, and enforcing website terms and policies. For example, like many companies, we use Google Analytics to help us evaluate our website traffic. You can see how Google Analytics uses cookie information across various websites by visiting https://policies.google.com/technologies/partner-sites, or any successor webpage that Google may provide. 5. Which Specific Cookies Do We Use? The “Cookies Used on Our Sites” table lists cookies that may be used on our Sites.
Provider Type Description Duration
Google Ads and DoubleClick (IDE, NID, 1P_JAR) Advertising Google Ads and DoubleClick is an ad management and ad serving technology. SimpleSeats Sites uses this information, including to record how many signups and leads originated from its marketing activity.
For information on how to reject or delete this cookie, please visit: www.tools.google.com/dlpage/gaoptout
For more information on Google's privacy practices, please visit: https://business.safety.google/adscookies/
Varies
Google Analytics (AEC, OTZ, _igd, _gcl_au, ) Performance Google Analytics is an analytics technology. SimpleSeats Sites uses this information, including to record how many signups and leads originated from its marketing activity.
For information on how to reject or delete this cookie, please visit: www.tools.google.com/dlpage/gaoptout
For more information on Google's privacy practices, please visit: https://business.safety.google/adscookies/
Varies
Google Tag Manager (_gat_UA-***) Performance Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. SimpleSeats uses Google Tag Manager for programmatic.
For more information on Google’s privacy practices, please visit:
www.policies.google.com/privacy?hl=en;
https://business.safety.google/adscookies/
Google (G_ENABLED_IDPS) Functional Authenticates Users
For more information on Google’s privacy practices, please visit: www.policies.google.com/privacy?hl=en;
Facebook (fr, datr, _fbp, sb) Advertising Facebook is used by SimpleSeats for advertising, display ads and retargeting.
For more information on Facebook’s privacy practices, please visit: https://www.facebook.com/privacy/policy/
90 Days
Forter (forterToken, ftr_blst_1h, ftr_ncd) Essential Forter is used by SimpleSeats for fraud prevention. It analyzes customer interactions to make decisions.
For information on Forter’s privacy policy, please visit: www.forter.com/service-privacy-policy/
Impact (ImpactClickID) Performance Impact is used by SimpleSeats to analyze attribution and conversion.
For information on Impact’s privacy policy, please visit: www.impact.com/privacy-policy/
90 Days
Iterable (iterableEndUserID) Advertising Iterable provides cross-channel campaign management to SimpleSeats to keep users engaged.
For information on Iterable’s privacy policy, please visit: www.iterable.com/trust/privacy-policy/
3 Years
Bing (MUID, MR, SRCHHPGUSR, SRCHD, SRCHUSR, uetsid, _uetvid) Advertising and analytics Measure the success and impact of Bing search marketing.
For more information on Bing/Microsoft's privacy practices, please visit: https://privacy.microsoft.com/en-us/privacystatement.
1 day (_uetsid), 13 months (_uetvid)
Microsoft Clarity (_clck) Advertising Used to store a unique user ID.
For more information on Microsoft's privacy practices, please visit: https://privacy.microsoft.com/en-us/privacystatement.
Hotjar (ajs_anonymous_id, _hjSessionUser, _cs_id, scid, _cs_c, _uetvid, _hjIncludedInSessionInProgress, hjSession***, _hjFirstSeen, OptanonConsent) Advertising and analytics Used to see how users are interacting with the Sites and optimize user experience.
For more information on Hotjar's privacy practices, please visit: https://www.hotjar.com/legal/policies/privacy/.
Varies
TikTok Advertising To track success and marketing through TikTok.
For information on TikTok's privacy practices, please visit: https://www.tiktok.com/legal/cookie-policy?lang=en.
Varies
AB Tasty (ABTasty, ABTastySession) Analytics Test effectiveness of content on the Sites.
For information on AB Tasty's privacy practices, please visit: https://abtasty.zendesk.com/hc/en-us/articles/218855298-How-do-AB-Tasty-cookies-work-#:~:text=ABTasty%20cookie,a%20lifetime%20of%2013%20months
13 Months
Kameleoon Analytics Test effectiveness of content on the Sites.
For information on Kameleoon's privacy practices, please visit: https://help.kameleoon.com/consent-management-policy/ / https://help.kameleoon.com/question/what-data-does-kameleoon-retrieve-and-how/
365 days
Podsights (_pdst) Advertising Used for targeted advertising and analytics.
For more information on Podsights privacy practices, please visit: https://podsights.com/privacy-policy/.
Zendesk/Zopim (_zlcmid, user_cn, user_em, user_external_id) Functional Used to store a unique user ID.
For more information on Zendesk's privacy practices, please visit: https://www.zendesk.com/company/agreements-and-terms/privacy-notice/.
SimpleSeats (apiToken ) Essential Used for authentication purposes.
For more information on SimpleSeats's privacy practices, please visit our Privacy Policy.
SimpleSeats (GEO, country) Essential Used to determine the location of a user.
For more information on SimpleSeats' privacy practices, please visit our Privacy Policy.
SimpleSeats (apiToken) Essential Used to determine if a user has seen a popup on our Site.
For more information on SimpleSeats' privacy practices, please visit our Privacy Policy.
You can also learn more about controlling cookies in Section 6 below. 6. Can A Website User Block Cookies? You can control the cookies that are placed on your computer or other device by changing browser settings as provided in this Section, or you could view or delete cookies stored on your hard drive. For information on how to use the browser of your mobile device to amend cookie settings, you may need to refer to your mobile device manual. Please be aware, however, that your decision to control cookies may affect your experience of our Sites – you may not be able to access all or parts of those Sites. The main web browsers allow you to change your cookie settings directly through their sites. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser. In order to understand these settings, the following links may be helpful; otherwise you should use the ‘Help’ option in your browser for more details.
Browser Link to Change Cookie Settings
Chrome www.support.google.com/chrome/bin/answer.py
Internet Explorer www.support.microsoft.com/kb/196955
Safari www.docs.info.apple.com/article.html
Firefox www.support.mozilla.org/en-US/kb/Cookies
Flash www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html#117118
The following third party links contain additional information about cookies and other helpful information on your ability to control what cookies apply to you. Please note, however, that these links will take you to third party sites over which SimpleSeats has no control:
Link to Site Description
www.allaboutcookies.org/manage-cookies/index.html offers comprehensive information on how to amend the settings of a wide variety of browsers, details on how to delete cookies from your computer, and more general information about cookies
www.aboutcookies.org offers comprehensive information on how to amend the settings of a wide variety of browsers, details on how to delete cookies from your computer, and more general information about cookies
www.youronlinechoices.com/uk offers information about third-party cookies generated by advertisers and how you can turn these off by going to the Internet Advertising Bureau's (“IAB”) consumer site
www.networkadvertising.org offers a comprehensive listing of opt-outs for advertising platforms, however, note that there are many more networks listed on this site than those used by us at SimpleSeats.
7. Contact Us If you have any comments or questions about our Sites, including our use of cookies, please contact us at [email protected] or write to us at SimpleSeats, LLC, Attn: Privacy Inquiry, 225 W 34th Street #1708, New York, New York 10122 U.S.A.
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